PROTECTING INFLUENCERS’ AND CONTENT CREATORS’ INTELLECTUAL PROPERTY IN THE DIGITAL AGE
Volume 4Issue IV Year 2025
Diganta Roy
Assistant Professor, Presidency University, Bengaluru
digantaroy@presidencyuniversity.in
Shudha Nankani (Primary Author)
BBA LL.B Student at Presidency University, Bengaluru
shudhanankani@gmail.com
Table of Contents
Diganta Roy
Assistant Professor, Presidency University, Bengaluru
digantaroy@presidencyuniversity.in
Shudha Nankani (Primary Author)
BBA LL.B Student at Presidency University, Bengaluru
shudhanankani@gmail.com
Influencer- Commercialization- Deepfake- Remix- IP
1. [1] Henry Jenkins, Mizuko Ito & danah boyd, Participatory Culture in a Networked Era 10�25 (2016).
2. [2] Daphne Keller, Who Do You Sue? State and Platform Hybrid Power Over Online Speech, 2 AAPS (2021)
3. [3] Pamela Samuelson, The Copyright Principles Project: Directions for Reform, 23 Berkeley Tech. L.J. 1, 6�10 (2008).
4. [4] Crystal Abidin, Communicative Intimacies: Influencers and Perceived Interconnectedness, 22 J. Gender Stud. 1, 2�5 (2015).
5. [5] Daphne Keller, Who Do You Sue? State and Platform Hybrid Power Over Online Speech, 2 AAPS (2021)
6. [6] Crystal Abidin, Internet Celebrity: Understanding Fame Online 46�52 (2018).
7. [7] The Copyright Act, No. 14 of 1957, � 57, India Code (1994).
8. [8] Lawrence Lessig, Remix: Making Art and Commerce Thrive in the Hybrid Economy 1�12 (2008).
9. [9] Civic Chandran v. Ammini Amma, AIR 1996 Ker 291 (India).
10. [10] Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994).
11. [11] The Copyright Act, No. 14 of 1957, India Code (1994).
12. [12] E. Book Co. v. D.B. Modak, (2008) 1 SCC 1 (India).
13. [13] 17 U.S.C. � 512 (Digital Millennium Copyright Act).
14. [14] Information Technology Act, No. 21 of 2000, � 79, India Code (2000).
15. [15] The Copyright Act, No. 14 of 1957, � 57, India Code (1994).
16. [16] Amarnath Sehgal v. Union of India, 2005 (30) PTC 253 (Del).
17. [17] Dyson, Inc. v. SharkNinja Operating LLC, 2019 WL 1455332 (N.D. Ill. 2019).
18. [18] Regulation (EU) 2016/679 (General Data Protection Regulation), arts. 4, 7, 17.
19. [19] Sony Corp. v. K. Selvamurthy, 2013 (56) PTC 129 (Mad). �
20. [20] Satyam Infoway Ltd. v. Sifynet Solutions Pvt. Ltd., (2004) 6 SCC 145.
21. [21] Stacey L. Dogan & Mark A. Lemley, What the Right of Publicity Can Learn from Trademark Law, 58 Stan. L. Rev. 1161, 1167�72 (2006).
22. [22] ICC Dev. (Int�l) Ltd. v. Arvee Enters., 2003 (26) PTC 245 (Del).
23. [23] Jane C. Ginsburg, Author�s Right and Copyright: Two Divergent Concepts of Protection, 54 DePaul L. Rev. 1063, 1078�82 (2005).
24. [24] U.S. Copyright Act, 17 U.S.C. � 201(a)�(b).
25. [25] Robert Chesney & Danielle Citron, Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security, 107 Calif. L. Rev. 1753, 1760�66 (2019).
26. [26] David S. Levine, When AIs Steal: Big Tech, Data Scraping, and Copyright, 34 Harv. J.L. & Tech. 135, 142�49 (2020).
27. [27] Sarah T. Roberts, Behind the Screen: Content Moderation in the Shadows of Social Media 54�59 (2019).
28. [28] Daniel Gervais, The TRIPS Agreement: Drafting History and Analysis 455�60 (3d ed. 2008).�
29.
References
1. [1] Henry Jenkins, Mizuko Ito & danah boyd, Participatory Culture in a Networked Era 10�25 (2016).
2. [2] Daphne Keller, Who Do You Sue? State and Platform Hybrid Power Over Online Speech, 2 AAPS (2021)
3. [3] Pamela Samuelson, The Copyright Principles Project: Directions for Reform, 23 Berkeley Tech. L.J. 1, 6�10 (2008).
4. [4] Crystal Abidin, Communicative Intimacies: Influencers and Perceived Interconnectedness, 22 J. Gender Stud. 1, 2�5 (2015).
5. [5] Daphne Keller, Who Do You Sue? State and Platform Hybrid Power Over Online Speech, 2 AAPS (2021)
6. [6] Crystal Abidin, Internet Celebrity: Understanding Fame Online 46�52 (2018).
7. [7] The Copyright Act, No. 14 of 1957, � 57, India Code (1994).
8. [8] Lawrence Lessig, Remix: Making Art and Commerce Thrive in the Hybrid Economy 1�12 (2008).
9. [9] Civic Chandran v. Ammini Amma, AIR 1996 Ker 291 (India).
10. [10] Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569 (1994).
11. [11] The Copyright Act, No. 14 of 1957, India Code (1994).
12. [12] E. Book Co. v. D.B. Modak, (2008) 1 SCC 1 (India).
13. [13] 17 U.S.C. � 512 (Digital Millennium Copyright Act).
14. [14] Information Technology Act, No. 21 of 2000, � 79, India Code (2000).
15. [15] The Copyright Act, No. 14 of 1957, � 57, India Code (1994).
16. [16] Amarnath Sehgal v. Union of India, 2005 (30) PTC 253 (Del).
17. [17] Dyson, Inc. v. SharkNinja Operating LLC, 2019 WL 1455332 (N.D. Ill. 2019).
18. [18] Regulation (EU) 2016/679 (General Data Protection Regulation), arts. 4, 7, 17.
19. [19] Sony Corp. v. K. Selvamurthy, 2013 (56) PTC 129 (Mad). �
20. [20] Satyam Infoway Ltd. v. Sifynet Solutions Pvt. Ltd., (2004) 6 SCC 145.
21. [21] Stacey L. Dogan & Mark A. Lemley, What the Right of Publicity Can Learn from Trademark Law, 58 Stan. L. Rev. 1161, 1167�72 (2006).
22. [22] ICC Dev. (Int�l) Ltd. v. Arvee Enters., 2003 (26) PTC 245 (Del).
23. [23] Jane C. Ginsburg, Author�s Right and Copyright: Two Divergent Concepts of Protection, 54 DePaul L. Rev. 1063, 1078�82 (2005).
24. [24] U.S. Copyright Act, 17 U.S.C. � 201(a)�(b).
25. [25] Robert Chesney & Danielle Citron, Deep Fakes: A Looming Challenge for Privacy, Democracy, and National Security, 107 Calif. L. Rev. 1753, 1760�66 (2019).
26. [26] David S. Levine, When AIs Steal: Big Tech, Data Scraping, and Copyright, 34 Harv. J.L. & Tech. 135, 142�49 (2020).
27. [27] Sarah T. Roberts, Behind the Screen: Content Moderation in the Shadows of Social Media 54�59 (2019).
28. [28] Daniel Gervais, The TRIPS Agreement: Drafting History and Analysis 455�60 (3d ed. 2008).�
29.