ARTIFICIAL INTELLIGENCE: EXAMINING THE BENEFITS AND RISKS OF ARTIFICIAL INTELLIGENCE IN THE AGE OF SOCIAL MEDIA AND ITS LEGAL IMPLICATION IN INDIA
Volume 4Issue II Year 2025
Dr. Majinder Gulyani
B.A. LL.B., LL.M., Ph.D. Associate Professor Institute of Law, Kurukshetra University
mgulyani@kuk.ac.in
Anita
B.A. LL.B., LL.M. Research Scholar, Department of Law, Kurukshetra University
anita80539@gmail.com
Table of Contents
Dr. Majinder Gulyani
B.A. LL.B., LL.M., Ph.D. Associate Professor Institute of Law, Kurukshetra University
mgulyani@kuk.ac.in
Anita
B.A. LL.B., LL.M. Research Scholar, Department of Law, Kurukshetra University
anita80539@gmail.com
Artificial Intelligence- Social Media- Digital Age- Legal Implications
1. Beyari, H. & Hashem, T. (2025). The role of artificial intelligence in personalizing social media marketing strategies for enhanced customer experience. Behavioural Sciences (Basel), 15(5),700. https://doi.org/10.3390/bs15050700
2. Liang, X. (2020). Social computing with artificial intelligence. Springer
3. Mulyono, S & Saputra, E.K.L. (2025). AI powered personalization in marketing: balancing customer engagement and privacy concerns. Management Studies and Business Journal (Productivity). https://doi.org/10.62207/nyp86r92
4. The Economic Times, June 29, 2019, 08:24:00 AM IST
5. Addressing ethical challenges of AI, making social media accountable on fake news. ibtimes.co.in,11 dec, 2024
6. Ai Social Media tools
7. Tamara Biljman, AI in Social Media: Benefits, Tools, and Challenges, https://www.sendible.com, 4 June, 2024
8. Nsar, T. M. (2025). Personalization and Digital Social Markets: Disrupting the Capitalist Economy. Bloomsbury Academic.
9. Kang, K. P., Ryoung Park, S. Lee, E. K., & Kim, E. (Eds.). (2021). Image and Video Processing and recognition Based on Artificial Intelligence. MDPI Books.
10. Sheth, J. N., Jain, V., Mogaji, E., & Ambika, A. (Eds). (2023). Artificial Intelligence in Customer Service: the Next Fronties for Personalised Engagement. Palgrave Macmillan.
11. Danny DCruze, Jan 18, 2024,AI is making cyber criminals dangerous with tools like FraudGPT
12. Ankita Deshkar, Deepfake’ video showing Rashmika Mandanna, THE INDIAN EXPRESS JOURNLISM OF COURAGE November 7, 2023 12:03 IST
13. Keralas deep fake Fraud, Indian cyber squad Nov 27, 2023
14. Times of India report, November 30, 2023
15. Mayank Kasyap, AI generated obscene videos circulated on social media by sons of mumbai cop, News24, Aug 24, 2023 06:55 IST
16. Clodagh OBrien, AI in Social Media, digital marketing institute, May 01, 2024
17. https://www.eci.gov.in/eci- backend/public/api/download?url=LMAhAK6sOPBp%2FNFF0iRfXbEB1EVSLT41NNLRjYNJJP1KivrUxbfqkDatmHy12e%2FztfbUTpXSxLP8g7dpVrk7%2FeVrNt%2BDLH%2BfDYj3Vx2GKWdqTwl8TJ87gdJ3xZOaDBMndOFtn933icz0MOeies xvsQ%3D%3D
18. Sharma Sanur, AI and National Security: Major Power Perspectives and Challenges, Manohar Parrikar Institute for Defence Studies and Analyses, New Delhi September 12, 2022
19. Universal Declaration of human right 1948
20. Goutham Krishnan and Adv Rebecca Sara George, THE IMPACT OF AI ON HUMAN RIGHTS”, Academic
21. NDTV. (2025, March 10). Short Clips From Courts Circulated for Sensationalism: Top Court Justice in Kenya. https://www.ndtv.com/india-news/short-clips-from-courts-circulated-for-sensationalism-supreme-court-justice-br-gavai-in-kenya-7893743
22. K.S. Puttaswamy (Retd.) v. Union of India AIR 2018 SC (SUPP) 1841 (India)
23. Gramophone Company of India Ltd. v. Super Cassettes Industries Ltd 2010 SCC Online Del 4743 (India)
24. Arijit Singh v. Codible Ventures LLP, COM IPR SUIT (L) NO.23443 OF 2024 (india) https://www.livelaw.in
25. Anil Kapoor vs. Simply Life and Others, 30 April 2024Ipandlegalfilings.com
26. AI Laws in India
27. THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (NO. 22 OF 2023) Act of Parliament (India)
28. Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules 2021) Government of India
29. Principle of Responsible AI, NITI Aayog
30. Ministry of Information and Broadcasting approves Comprehensive “Digital Advertisement Policy, 2023, https://pib.gov.in”
31. THE BHARATIYA NYAYA SANHITA, 2023 NO. 45 OF 2023, Parliament (India)
32. Zhao, Y. & Lye, O. C. (2024). The Impact of Artificial Intelligence on Digital privacy: The Mediating Role of Trust in Social Media. International Journal of Advanced Engineering, Management and Science, 10(7), 17-24.
33. Irfan, M., Yasin, A., Hussain, R. A. & Bashir, N. (2024). Atrificial Intelligence, Data Protection and Transparency: AComparative Study of GDPR and CCPA. Journal of Media Horizons, 5(3), 76-85.
34. Gosztonyi, G., Gyetvan, D. &Kovacs, A. (2025). Theory and Practice of Social Media’s Content Moderation by Artificial Intelligence in Light of the European Union’s AI Act and Digital Services Act. European Journal of Law and Political Science, 4(1).
35. Swaroop, T. S. (2024). Social Media and the Influence of Fake News Detection Based on Artificial Intelligence. ShodhKosh: Journal of Visual and Performing Arts, 5(7), 77-87.
36. Tandon, A. W., Azfar, S., Ali, A. & Soomro, M. (2024). Neural Networks for Detecting Fake News and Misinformation: An AI-Powered Framework for Securing Digital Media and Social Platforms. Kashf Journal of Multidisciplinary Research.
37.
38. Beyari, H. & Hashem, T. (2025). The role of artificial intelligence in personalizing social media marketing strategies for enhanced customer experience. Behavioural Sciences (Basel), 15(5),700. https://doi.org/10.3390/bs15050700
39. Liang, X. (2020). Social computing with artificial intelligence. Springer
40. Mulyono, S & Saputra, E.K.L. (2025). AI powered personalization in marketing: balancing customer engagement and privacy concerns. Management Studies and Business Journal (Productivity). https://doi.org/10.62207/nyp86r92
41. The Economic Times, June 29, 2019, 08:24:00 AM IST
42. Addressing ethical challenges of AI, making social media accountable on fake news. ibtimes.co.in,11 dec, 2024
43. Ai Social Media tools
44. Tamara Biljman, AI in Social Media: Benefits, Tools, and Challenges, https://www.sendible.com, 4 June, 2024
45. Nsar, T. M. (2025). Personalization and Digital Social Markets: Disrupting the Capitalist Economy. Bloomsbury Academic.
46. Kang, K. P., Ryoung Park, S. Lee, E. K., & Kim, E. (Eds.). (2021). Image and Video Processing and recognition Based on Artificial Intelligence. MDPI Books.
47. Sheth, J. N., Jain, V., Mogaji, E., & Ambika, A. (Eds). (2023). Artificial Intelligence in Customer Service: the Next Fronties for Personalised Engagement. Palgrave Macmillan.
48. Danny DCruze, Jan 18, 2024,AI is making cyber criminals dangerous with tools like FraudGPT
49. Ankita Deshkar, Deepfake’ video showing Rashmika Mandanna, THE INDIAN EXPRESS JOURNLISM OF COURAGE November 7, 2023 12:03 IST
50. Keralas deep fake Fraud, Indian cyber squad Nov 27, 2023
51. Times of India report, November 30, 2023
52. Mayank Kasyap, AI generated obscene videos circulated on social media by sons of mumbai cop, News24, Aug 24, 2023 06:55 IST
53. Clodagh OBrien, AI in Social Media, digital marketing institute, May 01, 2024
54. https://www.eci.gov.in/eci- backend/public/api/download?url=LMAhAK6sOPBp%2FNFF0iRfXbEB1EVSLT41NNLRjYNJJP1KivrUxbfqkDatmHy12e%2FztfbUTpXSxLP8g7dpVrk7%2FeVrNt%2BDLH%2BfDYj3Vx2GKWdqTwl8TJ87gdJ3xZOaDBMndOFtn933icz0MOeies xvsQ%3D%3D
55. Sharma Sanur, AI and National Security: Major Power Perspectives and Challenges, Manohar Parrikar Institute for Defence Studies and Analyses, New Delhi September 12, 2022
56. Universal Declaration of human right 1948
57. Goutham Krishnan and Adv Rebecca Sara George, THE IMPACT OF AI ON HUMAN RIGHTS”, Academic
58. NDTV. (2025, March 10). Short Clips From Courts Circulated for Sensationalism: Top Court Justice in Kenya. https://www.ndtv.com/india-news/short-clips-from-courts-circulated-for-sensationalism-supreme-court-justice-br-gavai-in-kenya-7893743
59. K.S. Puttaswamy (Retd.) v. Union of India AIR 2018 SC (SUPP) 1841 (India)
60. Gramophone Company of India Ltd. v. Super Cassettes Industries Ltd 2010 SCC Online Del 4743 (India)
61. Arijit Singh v. Codible Ventures LLP, COM IPR SUIT (L) NO.23443 OF 2024 (india) https://www.livelaw.in
62. Anil Kapoor vs. Simply Life and Others, 30 April 2024Ipandlegalfilings.com
63. AI Laws in India
64. THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (NO. 22 OF 2023) Act of Parliament (India)
65. Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules 2021) Government of India
66. Principle of Responsible AI, NITI Aayog
67. Ministry of Information and Broadcasting approves Comprehensive “Digital Advertisement Policy, 2023, https://pib.gov.in”
68. THE BHARATIYA NYAYA SANHITA, 2023 NO. 45 OF 2023, Parliament (India)
69. Zhao, Y. & Lye, O. C. (2024). The Impact of Artificial Intelligence on Digital privacy: The Mediating Role of Trust in Social Media. International Journal of Advanced Engineering, Management and Science, 10(7), 17-24.
70. Irfan, M., Yasin, A., Hussain, R. A. & Bashir, N. (2024). Atrificial Intelligence, Data Protection and Transparency: AComparative Study of GDPR and CCPA. Journal of Media Horizons, 5(3), 76-85.
71. Gosztonyi, G., Gyetvan, D. &Kovacs, A. (2025). Theory and Practice of Social Media’s Content Moderation by Artificial Intelligence in Light of the European Union’s AI Act and Digital Services Act. European Journal of Law and Political Science, 4(1).
72. Swaroop, T. S. (2024). Social Media and the Influence of Fake News Detection Based on Artificial Intelligence. ShodhKosh: Journal of Visual and Performing Arts, 5(7), 77-87.
73. Tandon, A. W., Azfar, S., Ali, A. & Soomro, M. (2024). Neural Networks for Detecting Fake News and Misinformation: An AI-Powered Framework for Securing Digital Media and Social Platforms. Kashf Journal of Multidisciplinary Research.
74.
References
1. Beyari, H. & Hashem, T. (2025). The role of artificial intelligence in personalizing social media marketing strategies for enhanced customer experience. Behavioural Sciences (Basel), 15(5),700. https://doi.org/10.3390/bs15050700
2. Liang, X. (2020). Social computing with artificial intelligence. Springer
3. Mulyono, S & Saputra, E.K.L. (2025). AI powered personalization in marketing: balancing customer engagement and privacy concerns. Management Studies and Business Journal (Productivity). https://doi.org/10.62207/nyp86r92
4. The Economic Times, June 29, 2019, 08:24:00 AM IST
5. Addressing ethical challenges of AI, making social media accountable on fake news. ibtimes.co.in,11 dec, 2024
6. Ai Social Media tools
7. Tamara Biljman, AI in Social Media: Benefits, Tools, and Challenges, https://www.sendible.com, 4 June, 2024
8. Nsar, T. M. (2025). Personalization and Digital Social Markets: Disrupting the Capitalist Economy. Bloomsbury Academic.
9. Kang, K. P., Ryoung Park, S. Lee, E. K., & Kim, E. (Eds.). (2021). Image and Video Processing and recognition Based on Artificial Intelligence. MDPI Books.
10. Sheth, J. N., Jain, V., Mogaji, E., & Ambika, A. (Eds). (2023). Artificial Intelligence in Customer Service: the Next Fronties for Personalised Engagement. Palgrave Macmillan.
11. Danny DCruze, Jan 18, 2024,AI is making cyber criminals dangerous with tools like FraudGPT
12. Ankita Deshkar, Deepfake’ video showing Rashmika Mandanna, THE INDIAN EXPRESS JOURNLISM OF COURAGE November 7, 2023 12:03 IST
13. Keralas deep fake Fraud, Indian cyber squad Nov 27, 2023
14. Times of India report, November 30, 2023
15. Mayank Kasyap, AI generated obscene videos circulated on social media by sons of mumbai cop, News24, Aug 24, 2023 06:55 IST
16. Clodagh OBrien, AI in Social Media, digital marketing institute, May 01, 2024
17. https://www.eci.gov.in/eci- backend/public/api/download?url=LMAhAK6sOPBp%2FNFF0iRfXbEB1EVSLT41NNLRjYNJJP1KivrUxbfqkDatmHy12e%2FztfbUTpXSxLP8g7dpVrk7%2FeVrNt%2BDLH%2BfDYj3Vx2GKWdqTwl8TJ87gdJ3xZOaDBMndOFtn933icz0MOeies xvsQ%3D%3D
18. Sharma Sanur, AI and National Security: Major Power Perspectives and Challenges, Manohar Parrikar Institute for Defence Studies and Analyses, New Delhi September 12, 2022
19. Universal Declaration of human right 1948
20. Goutham Krishnan and Adv Rebecca Sara George, THE IMPACT OF AI ON HUMAN RIGHTS”, Academic
21. NDTV. (2025, March 10). Short Clips From Courts Circulated for Sensationalism: Top Court Justice in Kenya. https://www.ndtv.com/india-news/short-clips-from-courts-circulated-for-sensationalism-supreme-court-justice-br-gavai-in-kenya-7893743
22. K.S. Puttaswamy (Retd.) v. Union of India AIR 2018 SC (SUPP) 1841 (India)
23. Gramophone Company of India Ltd. v. Super Cassettes Industries Ltd 2010 SCC Online Del 4743 (India)
24. Arijit Singh v. Codible Ventures LLP, COM IPR SUIT (L) NO.23443 OF 2024 (india) https://www.livelaw.in
25. Anil Kapoor vs. Simply Life and Others, 30 April 2024Ipandlegalfilings.com
26. AI Laws in India
27. THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (NO. 22 OF 2023) Act of Parliament (India)
28. Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules 2021) Government of India
29. Principle of Responsible AI, NITI Aayog
30. Ministry of Information and Broadcasting approves Comprehensive “Digital Advertisement Policy, 2023, https://pib.gov.in”
31. THE BHARATIYA NYAYA SANHITA, 2023 NO. 45 OF 2023, Parliament (India)
32. Zhao, Y. & Lye, O. C. (2024). The Impact of Artificial Intelligence on Digital privacy: The Mediating Role of Trust in Social Media. International Journal of Advanced Engineering, Management and Science, 10(7), 17-24.
33. Irfan, M., Yasin, A., Hussain, R. A. & Bashir, N. (2024). Atrificial Intelligence, Data Protection and Transparency: AComparative Study of GDPR and CCPA. Journal of Media Horizons, 5(3), 76-85.
34. Gosztonyi, G., Gyetvan, D. &Kovacs, A. (2025). Theory and Practice of Social Media’s Content Moderation by Artificial Intelligence in Light of the European Union’s AI Act and Digital Services Act. European Journal of Law and Political Science, 4(1).
35. Swaroop, T. S. (2024). Social Media and the Influence of Fake News Detection Based on Artificial Intelligence. ShodhKosh: Journal of Visual and Performing Arts, 5(7), 77-87.
36. Tandon, A. W., Azfar, S., Ali, A. & Soomro, M. (2024). Neural Networks for Detecting Fake News and Misinformation: An AI-Powered Framework for Securing Digital Media and Social Platforms. Kashf Journal of Multidisciplinary Research.
37.
38. Beyari, H. & Hashem, T. (2025). The role of artificial intelligence in personalizing social media marketing strategies for enhanced customer experience. Behavioural Sciences (Basel), 15(5),700. https://doi.org/10.3390/bs15050700
39. Liang, X. (2020). Social computing with artificial intelligence. Springer
40. Mulyono, S & Saputra, E.K.L. (2025). AI powered personalization in marketing: balancing customer engagement and privacy concerns. Management Studies and Business Journal (Productivity). https://doi.org/10.62207/nyp86r92
41. The Economic Times, June 29, 2019, 08:24:00 AM IST
42. Addressing ethical challenges of AI, making social media accountable on fake news. ibtimes.co.in,11 dec, 2024
43. Ai Social Media tools
44. Tamara Biljman, AI in Social Media: Benefits, Tools, and Challenges, https://www.sendible.com, 4 June, 2024
45. Nsar, T. M. (2025). Personalization and Digital Social Markets: Disrupting the Capitalist Economy. Bloomsbury Academic.
46. Kang, K. P., Ryoung Park, S. Lee, E. K., & Kim, E. (Eds.). (2021). Image and Video Processing and recognition Based on Artificial Intelligence. MDPI Books.
47. Sheth, J. N., Jain, V., Mogaji, E., & Ambika, A. (Eds). (2023). Artificial Intelligence in Customer Service: the Next Fronties for Personalised Engagement. Palgrave Macmillan.
48. Danny DCruze, Jan 18, 2024,AI is making cyber criminals dangerous with tools like FraudGPT
49. Ankita Deshkar, Deepfake’ video showing Rashmika Mandanna, THE INDIAN EXPRESS JOURNLISM OF COURAGE November 7, 2023 12:03 IST
50. Keralas deep fake Fraud, Indian cyber squad Nov 27, 2023
51. Times of India report, November 30, 2023
52. Mayank Kasyap, AI generated obscene videos circulated on social media by sons of mumbai cop, News24, Aug 24, 2023 06:55 IST
53. Clodagh OBrien, AI in Social Media, digital marketing institute, May 01, 2024
54. https://www.eci.gov.in/eci- backend/public/api/download?url=LMAhAK6sOPBp%2FNFF0iRfXbEB1EVSLT41NNLRjYNJJP1KivrUxbfqkDatmHy12e%2FztfbUTpXSxLP8g7dpVrk7%2FeVrNt%2BDLH%2BfDYj3Vx2GKWdqTwl8TJ87gdJ3xZOaDBMndOFtn933icz0MOeies xvsQ%3D%3D
55. Sharma Sanur, AI and National Security: Major Power Perspectives and Challenges, Manohar Parrikar Institute for Defence Studies and Analyses, New Delhi September 12, 2022
56. Universal Declaration of human right 1948
57. Goutham Krishnan and Adv Rebecca Sara George, THE IMPACT OF AI ON HUMAN RIGHTS”, Academic
58. NDTV. (2025, March 10). Short Clips From Courts Circulated for Sensationalism: Top Court Justice in Kenya. https://www.ndtv.com/india-news/short-clips-from-courts-circulated-for-sensationalism-supreme-court-justice-br-gavai-in-kenya-7893743
59. K.S. Puttaswamy (Retd.) v. Union of India AIR 2018 SC (SUPP) 1841 (India)
60. Gramophone Company of India Ltd. v. Super Cassettes Industries Ltd 2010 SCC Online Del 4743 (India)
61. Arijit Singh v. Codible Ventures LLP, COM IPR SUIT (L) NO.23443 OF 2024 (india) https://www.livelaw.in
62. Anil Kapoor vs. Simply Life and Others, 30 April 2024Ipandlegalfilings.com
63. AI Laws in India
64. THE DIGITAL PERSONAL DATA PROTECTION ACT, 2023 (NO. 22 OF 2023) Act of Parliament (India)
65. Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules 2021) Government of India
66. Principle of Responsible AI, NITI Aayog
67. Ministry of Information and Broadcasting approves Comprehensive “Digital Advertisement Policy, 2023, https://pib.gov.in”
68. THE BHARATIYA NYAYA SANHITA, 2023 NO. 45 OF 2023, Parliament (India)
69. Zhao, Y. & Lye, O. C. (2024). The Impact of Artificial Intelligence on Digital privacy: The Mediating Role of Trust in Social Media. International Journal of Advanced Engineering, Management and Science, 10(7), 17-24.
70. Irfan, M., Yasin, A., Hussain, R. A. & Bashir, N. (2024). Atrificial Intelligence, Data Protection and Transparency: AComparative Study of GDPR and CCPA. Journal of Media Horizons, 5(3), 76-85.
71. Gosztonyi, G., Gyetvan, D. &Kovacs, A. (2025). Theory and Practice of Social Media’s Content Moderation by Artificial Intelligence in Light of the European Union’s AI Act and Digital Services Act. European Journal of Law and Political Science, 4(1).
72. Swaroop, T. S. (2024). Social Media and the Influence of Fake News Detection Based on Artificial Intelligence. ShodhKosh: Journal of Visual and Performing Arts, 5(7), 77-87.
73. Tandon, A. W., Azfar, S., Ali, A. & Soomro, M. (2024). Neural Networks for Detecting Fake News and Misinformation: An AI-Powered Framework for Securing Digital Media and Social Platforms. Kashf Journal of Multidisciplinary Research.
74.