AI-POWERED VIRTUAL FASHION INFLUENCERS: LEGAL AND ETHICAL IMPLICATIONS IN THE ERA OF DIGITAL MARKETING
Volume 2Issue III Year 2023
Nirbhay Rana
Assistant Professor, Department of Design, IILM University, Gurugram
nirbhay.rana@iilm.edu
Table of Contents
Nirbhay Rana
Assistant Professor, Department of Design, IILM University, Gurugram
nirbhay.rana@iilm.edu
AI powered influencers- virtual fashion- intellectual property- data privacy- digital marketing ethics
1. Floridi, L. (Ed.). (2018). The Routledge Handbook of Philosophy of Information. Routledge.
2. Davenport, T. H., & Ronanki, R., Artificial Intelligence for the Real World, HARVARD BUSINESS REVIEW (2018), https://blockqai.com/wp-content/uploads/2021/01/analytics-hbr-ai-for-the-real-world.pdf .
3. Holgado-Tello, F. P., Chacn-Moscoso, S., Barbero-Garca, I., & Vila-Abad, E.,Polychoric versus Pearson correlations in exploratory and confirmatory factor analysis of ordinal variables, 44(1), Quality & Quantity, 153-166 (2010).
4. Lu, Y., Wang, B., Zhang, L., & Li, B , Exploring the adoption of artificial intelligence in marketing: A text mining approach, 80, Industrial Marketing Management, 33-45 (2019).
5. Samuelson, P., Intellectual Property and the Digital Economy: Why the Anti-Circumvention Regulations Need to be Revised, 31(2), Berkeley Technology Law Journal, 1027-1086 (2016).
6. Floridi, L, supra note 1
7. Davenport,supra note 2.
8. Holgado-Tello, supra note 3.
9. Lu, Y , supra note 4.
10. Samuelson, supra note 5.
11. Jenna Burrell, How the Machine Thinks: Understanding Opacity in Machine Learning Algorithms, SSRN Journal (2015), http://www.ssrn.com/abstract=2660674 (last visited Feb 29, 2024).
12. Alison Bring, The Rise Of Virtual Influencers And What It Means For Brands, Forbes, https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/18/the-rise-of-virtual-influencers-and-what-it-means-for-brands/?sh=724ab6a66b56 (last visited Jan 1, 2024).
13. Kati Chitrakorn, What Influencer Marketing Looks like in the Metaverse, Vogue Business, https://www.voguebusiness.com/technology/what-influencer-marketing-looks-like-in-the-metaverse (last visited Feb 2, 2024).
14. Bring, supra note 13.
15. Oihab Allal-Chrif, Rosa Puertas & Patricia Carracedo, Intelligent Influencer Marketing: How AI-Powered Virtual Influencers Outperform Human Influencers, 200 Technological Forecasting and Social Change 123113 (2024).
16. Id.
17. Id.
18. Davenport,supra note 2.
19. Copyright Act, 1957, No. 14, Act of Parliament, 1957(India).
20. Holgado-Tello, supra note 3.
21. Lu, Y , supra note 4.
22. Samuelson, supra note 5.
23. Floridi, L, supra note 1.
24. Floridi, L., & Cowls, J. (2019). A unified framework of five principles for AI in society. Harvard Data Science Review, 1(1).
25. Brent Daniel Mittelstadt et al., The Ethics of Algorithms: Mapping the Debate, 3 Big Data & Society 205395171667967 (2016).
26. Dylan Luke, The Ethical And Legal Considerations Of Influencer Marketing And AI Photo-Editing Tools, Fobes, https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/03/considerations-of-influencer-marketing-and-ai-photo-editing-tools/?sh=fbed60a71522 (last visited Feb 2, 2024).
27. Id.
28. Id.
29. Id.
30. Kati Chitrakorn, supra note 14.
References
1. Floridi, L. (Ed.). (2018). The Routledge Handbook of Philosophy of Information. Routledge.
2. Davenport, T. H., & Ronanki, R., Artificial Intelligence for the Real World, HARVARD BUSINESS REVIEW (2018), https://blockqai.com/wp-content/uploads/2021/01/analytics-hbr-ai-for-the-real-world.pdf .
3. Holgado-Tello, F. P., Chacn-Moscoso, S., Barbero-Garca, I., & Vila-Abad, E.,Polychoric versus Pearson correlations in exploratory and confirmatory factor analysis of ordinal variables, 44(1), Quality & Quantity, 153-166 (2010).
4. Lu, Y., Wang, B., Zhang, L., & Li, B , Exploring the adoption of artificial intelligence in marketing: A text mining approach, 80, Industrial Marketing Management, 33-45 (2019).
5. Samuelson, P., Intellectual Property and the Digital Economy: Why the Anti-Circumvention Regulations Need to be Revised, 31(2), Berkeley Technology Law Journal, 1027-1086 (2016).
6. Floridi, L, supra note 1
7. Davenport,supra note 2.
8. Holgado-Tello, supra note 3.
9. Lu, Y , supra note 4.
10. Samuelson, supra note 5.
11. Jenna Burrell, How the Machine Thinks: Understanding Opacity in Machine Learning Algorithms, SSRN Journal (2015), http://www.ssrn.com/abstract=2660674 (last visited Feb 29, 2024).
12. Alison Bring, The Rise Of Virtual Influencers And What It Means For Brands, Forbes, https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/18/the-rise-of-virtual-influencers-and-what-it-means-for-brands/?sh=724ab6a66b56 (last visited Jan 1, 2024).
13. Kati Chitrakorn, What Influencer Marketing Looks like in the Metaverse, Vogue Business, https://www.voguebusiness.com/technology/what-influencer-marketing-looks-like-in-the-metaverse (last visited Feb 2, 2024).
14. Bring, supra note 13.
15. Oihab Allal-Chrif, Rosa Puertas & Patricia Carracedo, Intelligent Influencer Marketing: How AI-Powered Virtual Influencers Outperform Human Influencers, 200 Technological Forecasting and Social Change 123113 (2024).
16. Id.
17. Id.
18. Davenport,supra note 2.
19. Copyright Act, 1957, No. 14, Act of Parliament, 1957(India).
20. Holgado-Tello, supra note 3.
21. Lu, Y , supra note 4.
22. Samuelson, supra note 5.
23. Floridi, L, supra note 1.
24. Floridi, L., & Cowls, J. (2019). A unified framework of five principles for AI in society. Harvard Data Science Review, 1(1).
25. Brent Daniel Mittelstadt et al., The Ethics of Algorithms: Mapping the Debate, 3 Big Data & Society 205395171667967 (2016).
26. Dylan Luke, The Ethical And Legal Considerations Of Influencer Marketing And AI Photo-Editing Tools, Fobes, https://www.forbes.com/sites/forbesbusinesscouncil/2023/08/03/considerations-of-influencer-marketing-and-ai-photo-editing-tools/?sh=fbed60a71522 (last visited Feb 2, 2024).
27. Id.
28. Id.
29. Id.
30. Kati Chitrakorn, supra note 14.